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Link Swap: An effective SEO tool October 13, 2008

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A Link Exchange, Swap or Trade is a search engine optimization (SEO) practice, which emphasises on exchanging links with other websites. Email another website owner and ask for a link exchange is probably the easiest way of doing it. Place their link on your site, typically on a links page, and in return will the other site places a link back to you. 

Link popularity is one of the most important factors that determine a high search engine ranking. Search engine optimization experts will agree that finding the right link exchange partners will unquestionably improve a website’s popularity rating. This in turn, improves your search engine ranking, increases traffic and boosts the ROI (return on investment). Outsource SEO to a reputed overseas web marketing company that has specialized in SEO for nearly a decade. 

Why use a Link Swap? 

A link swap is a mutually beneficial SEO tool for the reason that instead of one website buying a link or another selling one, they both exchange links for their websites. There are three benefits of this – better search engine rank, higher traffic volumes, and an increased potential for sales. If the links are easily visible, both websites stand to gain from increased traffic in either one. Since there is no monetary risk involved, link swaps are as expensive as sending the email is! As any expert will tell you, external and internal links are essential to SEO, making link swaps all the more important. 

Is a Link Swap unsafe? 

Link Swaps has the potential to be very risky. It is not wise to randomly trade links, and here are some points to keep in mind. Exchange links only with targeted websites and avoid sites that bear no relation to yours. Black listed sites are best avoided as you may find your site caught in a black hat undertow. Do not link to or add links from link farms; these are spam sites which can wreck havoc on a marketing campaign. It is never wise to jeopardize an investment over a few places on the rankings by switching to a black hat SEO practice. An experienced SEO company can help you sort through the multitude of links and narrow down the ones that are safe and relevant for a secure link exchange.

Calculation Of Page Rank September 16, 2008

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No one exactly knows how page rank is concluded but over the time people have concluded many things. Lets take an example:-

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

Above is a Google Page Rank algorithm, which was released in the development of Google algorithm. Thats right the actual algorithm equation .

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

A simpler way to think of it is:

A page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

Share = The linking page’s PageRank is divided by the number of outbound links

A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages.

Choose your SEO company September 14, 2008

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After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. Its true that none of the companies can guarantee you ranking no. 1 in Google search engines.

Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company. For instance, we do not perform SEO services but despite that we constantly receive e-mails asking for SEO services.

Ask in forums. There are many reputable Web master forums, so if you can’t find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company – former customers are not supposed to be a secret.

Check the PR of their own site. If they can’t optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.

Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don’t rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.

Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO’s. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously high costs, not the quality of their work.