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Role of SEO in Your Business October 3, 2008

Posted by seonlinks in seo learn.
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Are you are planning to create a profitable online business? Then you are probably aware that you need to properly execute some crucial steps in order to achieve success. No doubt you have read information that relates to these on forums and in e-books. For more details visit http://www.offline-promotion.com. You will understand that it is important to have a good product within a niche or market that has people who are looking to buy that specific product. 

However, all of this is irrelevant if you do not understand the value of generating traffic to your website. There are many ways to generate traffic and one of best is through the search engines and this is commonly referred to as Search Engine Optimization or SEO. 

There are many methods that can be used to generate search engine traffic to your site such as optimization of the site using Meta tags, so that certain keywords are picked up by the search engines when they visit. The purpose of this article is to explain some of the major benefits of building a website for your business that is optimized for the search engines, specifically Google. The methods used are outside of the scope of this article. 

Many people ask about the importance of SEO and why should they be concerned about it. The simple answer is that it can improve your business in terms of traffic to the site and subsequently increase your profits. A lot of people decide to promote their business using pay per click advertising methods and whilst if done correctly this can be very profitable, the risk is nonetheless far greater. 

SEO as an alternative is a relatively cost free method of improving the traffic to your website. Perhaps the single most important benefit that SEO can bring to your business is that the traffic generated will be targeted towards your product. This will make a huge difference as visitors are vetted beforehand and they will have found your site listed for a keyword phrase that closely relates to what it is you are promoting. 

You can develop this further by targeting search terms such as where can I buy. Although the traffic will be relatively small, the ratio of buyers to visitors will be substantially higher. 

Unlike traffic generation methods such as pay per click, the benefits of a good SEO website will go far beyond one campaign. It is not uncommon for a website to continue receiving traffic for search terms that were targeted long after they initially wrote articles or optimized the site. 

One of the great benefits of using SEO techniques is the speed that you will see results. If done correctly you can expect to receive search engine traffic within a few weeks and this traffic will only continue to grow as you rise up the rankings. For more details about it visit http://www.seo-prediction.com. If you manage to get on to Page 1 of Google’s results for a particular search term than you can expect to get a lot of targeted traffic, which ultimately will mean many more sales for your business. 

So as you can see, the benefits of adopting some of these SEO methods can have some great benefits for your business. They do not take long to implement and the results can happen quickly. SEO will allow you to target more visitors to your business who are more likely to buy and in turn help to improve your profits.

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Calculation Of Page Rank September 16, 2008

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No one exactly knows how page rank is concluded but over the time people have concluded many things. Lets take an example:-

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

Above is a Google Page Rank algorithm, which was released in the development of Google algorithm. Thats right the actual algorithm equation .

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

A simpler way to think of it is:

A page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

Share = The linking page’s PageRank is divided by the number of outbound links

A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages.

How do search engines index sites? July 7, 2008

Posted by seonlinks in seo learn.
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The first step in the indexing process is discovery. A search engine has to know the pages exist. Search engines generally learn about pages from following links, and this process works great. If you have new pages, ensure relevant sites link to them, and provide links to them from within your site. For instance, if you have a blog for your business, you could provide a link from your main site to the latest blog post. You can also let search engines know about the pages of your site by submitting a Sitemap file. Google, Yahoo!, and Microsoft all support the Sitemaps protocol and if you have a blog, it couldn’t be easier! Simply submit your blog’s RSS feed. Each time you update your blog and your RSS feed is updated, the search engines can extract the URL of the latest post. This ensures search engines know about the updates right away.

Once a search engine knows about the pages, it has to be able to access those pages. You can use the crawl errors reports in webmaster tools to see if we’re having any trouble crawling your site. These reports show you exactly what pages we couldn’t crawl, when we tried to crawl them, and what the error was.

Once we access the pages, we extract the content. You want to make sure that what your page is about is represented by text. What does the page look like with Javascript, Flash, and images turned off in the browser? Use ALT text and descriptive filenames for images. For instance, if your company name is in a graphic, the ALT text should be the company name rather than “logo“. Put text in HTML rather than in Flash or images. This not only helps search engines like google index your content, but also makes your site more accessible to visitors with mobile browsers, screen readers, or older browsers.