SEO and LINKS

Get most out of SEO training July 12, 2008

Step #1 – Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search engine friendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.

Step #2 – Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site.

• Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

• Visitor response will increase if you are giving your visitors exactly what they are looking for. Only your keyword research will help you with this. We are in an instant gratification world and your visitor will only give you a few seconds to answer their search, so make sure it exactly what they are looking for.

• Open additional windows into your site by using your keyword phrases in your social media avenues.

Step – # 3 – Which one to choose?

I know you want to implement each and everyone of those goals into your site and you still don’t know where to start.

Stop here and go find five phrases to work with and don’t even think about anything else at this point.

After you find those phrases refer back to your SEO training notes and refresh your memory on how to create a search engine friendly Web page and create content for each of the new keywords you found.

Make a note of the day you added the new pages to your site for later use.
Step #4 – Addressing Existing Web Site Issues

Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site.

Step #5 – Social Media and Article Marketing

Your whole goal is to open as many windows into your site as possible.
Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post.
Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related.

Step #6 – Tracking Your Progress

Web analytics can show you information about all of your optimization projects. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on.

Step #7 – Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

Eg, u can subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.