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Link Swap: An effective SEO tool October 13, 2008

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A Link Exchange, Swap or Trade is a search engine optimization (SEO) practice, which emphasises on exchanging links with other websites. Email another website owner and ask for a link exchange is probably the easiest way of doing it. Place their link on your site, typically on a links page, and in return will the other site places a link back to you. 

Link popularity is one of the most important factors that determine a high search engine ranking. Search engine optimization experts will agree that finding the right link exchange partners will unquestionably improve a website’s popularity rating. This in turn, improves your search engine ranking, increases traffic and boosts the ROI (return on investment). Outsource SEO to a reputed overseas web marketing company that has specialized in SEO for nearly a decade. 

Why use a Link Swap? 

A link swap is a mutually beneficial SEO tool for the reason that instead of one website buying a link or another selling one, they both exchange links for their websites. There are three benefits of this – better search engine rank, higher traffic volumes, and an increased potential for sales. If the links are easily visible, both websites stand to gain from increased traffic in either one. Since there is no monetary risk involved, link swaps are as expensive as sending the email is! As any expert will tell you, external and internal links are essential to SEO, making link swaps all the more important. 

Is a Link Swap unsafe? 

Link Swaps has the potential to be very risky. It is not wise to randomly trade links, and here are some points to keep in mind. Exchange links only with targeted websites and avoid sites that bear no relation to yours. Black listed sites are best avoided as you may find your site caught in a black hat undertow. Do not link to or add links from link farms; these are spam sites which can wreck havoc on a marketing campaign. It is never wise to jeopardize an investment over a few places on the rankings by switching to a black hat SEO practice. An experienced SEO company can help you sort through the multitude of links and narrow down the ones that are safe and relevant for a secure link exchange.

Improve Search Engine Placement October 9, 2008

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In this World of information technology, infinite visitors often browse through the major search engine to get the hold of a relevant content. And so, in order to thrive well in a competition of an online business community, good search engine placement is of a great essence. 

Top search engine placement = High traffic = More Return On Investment (ROI). Hence, it will enrich your business’ bottom-line to an extent. On the way to improve search engine placement of yours’, dwell on these three key elements. Those are: Well formatted Keyword Phrases, Link Building and Rich Content. 

Keyword: Maintaining a good keyword density is one of the effective means for improving the search engine placement. Use of low-competition keyword phrases in the website content as well as in HTML Code will be of great assistance to search engines in determining the relevant content related to the specific search terms. 

Make sure that you place your target & strategic keywords in a vital place of your web pages. The page title is most important. So, take care that you pay heed over that place. Have them also appear in the first paragraph of your web page as well. 

Avoid dumping of keywords on your web page as surplus use of keywords won’t make your website list higher in the search engine rather it will make your site appear spam. Hence, avoid inclusion of the excessive use of keyword phrases. 

Link: Link building, reciprocal linking, one-way linking, and multi-site linking in a website are of tremendous importance for the reason, they make the website search-friendly and help enormously in getting the traffic from the relevant sites which is essential for attaining a better search engine placement. 

The more you get the quality inbound links, the more your site will scale better in the search engine. Link exchange is one of the most effective internet market strategy one can pursue. Hence, on the way to make numerous links approach to your website, exchange your links with the other website. 

The other strategy to get a better search engine placement is to involve the building of a one way backlinks to your website. You need to do constant link building on a daily-basis. You can put up backlinks to your website via article marketing, blog trackbacks, blog comments, forum posts, and online press releases.

Role of SEO in Your Business October 3, 2008

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Are you are planning to create a profitable online business? Then you are probably aware that you need to properly execute some crucial steps in order to achieve success. No doubt you have read information that relates to these on forums and in e-books. For more details visit http://www.offline-promotion.com. You will understand that it is important to have a good product within a niche or market that has people who are looking to buy that specific product. 

However, all of this is irrelevant if you do not understand the value of generating traffic to your website. There are many ways to generate traffic and one of best is through the search engines and this is commonly referred to as Search Engine Optimization or SEO. 

There are many methods that can be used to generate search engine traffic to your site such as optimization of the site using Meta tags, so that certain keywords are picked up by the search engines when they visit. The purpose of this article is to explain some of the major benefits of building a website for your business that is optimized for the search engines, specifically Google. The methods used are outside of the scope of this article. 

Many people ask about the importance of SEO and why should they be concerned about it. The simple answer is that it can improve your business in terms of traffic to the site and subsequently increase your profits. A lot of people decide to promote their business using pay per click advertising methods and whilst if done correctly this can be very profitable, the risk is nonetheless far greater. 

SEO as an alternative is a relatively cost free method of improving the traffic to your website. Perhaps the single most important benefit that SEO can bring to your business is that the traffic generated will be targeted towards your product. This will make a huge difference as visitors are vetted beforehand and they will have found your site listed for a keyword phrase that closely relates to what it is you are promoting. 

You can develop this further by targeting search terms such as where can I buy. Although the traffic will be relatively small, the ratio of buyers to visitors will be substantially higher. 

Unlike traffic generation methods such as pay per click, the benefits of a good SEO website will go far beyond one campaign. It is not uncommon for a website to continue receiving traffic for search terms that were targeted long after they initially wrote articles or optimized the site. 

One of the great benefits of using SEO techniques is the speed that you will see results. If done correctly you can expect to receive search engine traffic within a few weeks and this traffic will only continue to grow as you rise up the rankings. For more details about it visit http://www.seo-prediction.com. If you manage to get on to Page 1 of Google’s results for a particular search term than you can expect to get a lot of targeted traffic, which ultimately will mean many more sales for your business. 

So as you can see, the benefits of adopting some of these SEO methods can have some great benefits for your business. They do not take long to implement and the results can happen quickly. SEO will allow you to target more visitors to your business who are more likely to buy and in turn help to improve your profits.

Calculation Of Page Rank September 16, 2008

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No one exactly knows how page rank is concluded but over the time people have concluded many things. Lets take an example:-

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

Above is a Google Page Rank algorithm, which was released in the development of Google algorithm. Thats right the actual algorithm equation .

In the equation ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and ‘d’ is a damping factor, usually set to 0.85.

A simpler way to think of it is:

A page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

Share = The linking page’s PageRank is divided by the number of outbound links

A page “votes” an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages.

Choose your SEO company September 14, 2008

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After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. Its true that none of the companies can guarantee you ranking no. 1 in Google search engines.

Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company. For instance, we do not perform SEO services but despite that we constantly receive e-mails asking for SEO services.

Ask in forums. There are many reputable Web master forums, so if you can’t find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company – former customers are not supposed to be a secret.

Check the PR of their own site. If they can’t optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.

Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don’t rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.

Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO’s. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously high costs, not the quality of their work.

Fresh content on websites woos search engines July 27, 2008

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Fresh content is very important in terms of search engine optimization. Users surfing the net are always looking for the latest information. Search engines understand this and therefore places a great emphasis on the content freshness. Sites that are regularly updated also encourage the spiders to visit often. For example, a page that has its content updated daily will find that search engine crawls the page more often than the other less active pages. This explains why blogs have frequent bots visit as compared to other sites.

Perhaps the easiest way to get fresh content for your site is through RSS feeds. These feeds can be found by searching for RSS feeds in the search engines. Some of the most popular feeds directories are Syndic8 and Feedster. All you need is a RSS parser that can convert these feeds to real time content for your site and you will have daily content instantly! A common RSS parser used by many webmasters is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to create fresh content when one has no time to write.

Reprinting articles on your site is another great way to have fresh content. There are a lot of article directories that allows the webmasters to reprint their articles. Reprinting articles involve very little effort and often allow the search engines to have new content to index for your site. However, many article directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the easier methods to have fresh content.

The only way to create unique content is to write them yourself or get someone else to write for you. Weblogs are extremely useful when it comes to adding of new unique content. WordPress is one of the most popular tools for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more efficiently. Another method to acquire for unique content is to create a forum for your members. This is a very low cost operation if you have many supporting members who are active and willing to commit.

In the eyes of Search Engine Optimization, fresh and unique content is of paramount importance. In order to show the latest information on your site to the visitors through search engines, your page must be updated regularly so that the spiders will visit and index more often.

Get most out of SEO training July 12, 2008

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Step #1 – Setting Goals

Before you can really get started you have to know what you want to achieve with your Web site. There could be a number of goals that you have in mind but your first step is get a clear picture of what you want the outcome to be. It could be:

• To gain higher rankings.
• To redesign your Web site to be more user friendly.
• To implement SEO basics throughout your site to make it search engine friendly.
• To increase your visitor response online.
• To open additional windows to your site through social media marketing.
• To launch an article marketing plan.
• Or all of the above.

Step #2 – Keyword Research

Any new project should always include this step. Keyword research is the basis for any successful page on your site.

• Implementing SEO basics can be a daunting task if your site is large or it is many years old. Tactics that where used years ago are no longer useful and most times are being flagged as spam. Depending on how many elements need to be addressed you need to determine if it would be better to start with a fresh page or redo the existing page. A determining factor would be if the current page is already indexed. If this is the case then it would be best to fix the existing page. If the page has too many errors and creating a new one would be wiser be sure to name the new page the same as the old one or do a 301 redirect to the new page. Include your keyword phrase when implementing your basic search engine optimization.

• Visitor response will increase if you are giving your visitors exactly what they are looking for. Only your keyword research will help you with this. We are in an instant gratification world and your visitor will only give you a few seconds to answer their search, so make sure it exactly what they are looking for.

• Open additional windows into your site by using your keyword phrases in your social media avenues.

Step – # 3 – Which one to choose?

I know you want to implement each and everyone of those goals into your site and you still don’t know where to start.

Stop here and go find five phrases to work with and don’t even think about anything else at this point.

After you find those phrases refer back to your SEO training notes and refresh your memory on how to create a search engine friendly Web page and create content for each of the new keywords you found.

Make a note of the day you added the new pages to your site for later use.
Step #4 – Addressing Existing Web Site Issues

Your next plan of attack would be working on existing pages within your site. You may not be able to change every issue with your site but remember every small change could result in increased ranking for your site.

Step #5 – Social Media and Article Marketing

Your whole goal is to open as many windows into your site as possible.
Your title is the most important element when tackling this step. Make your title keyword rich, compelling and deliver what your title describes in the article or blog post.
Your best results will come from the blog residing on your server and not one that is hosted on a free blogging site. Make a commitment to blogging regularly and always about your industry so your site and your blog are industry related.

Step #6 – Tracking Your Progress

Web analytics can show you information about all of your optimization projects. Record your results on a weekly or daily basis. This step will help you in testing each one of your projects and help you decide which one you should concentrate more on.

Step #7 – Keep Up With the Changes

There is no other step as important as this one. The internet changes its landscape on a daily basis so it is imperative that what you learn in your SEO Training is always the latest information. Your Web site and or clients are depending on your expertise so don’t let them down by applying out of date or useless techniques. There are many places you can turn to for guidance.

Eg, u can subscribe to one of many search engine optimization and marketing blogs created by industry leaders. Your instructor should be able to point you in the right direction to their most trusted resources.

Search Engine Saturation July 9, 2008

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Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns.

Here are some ideas for useful data you can gather using the Search Engine Saturation tool:

  1. Total number of pages in each search engines index for your website. How many pages are there total for your website? How many domains exist for your websites? Once you run your search engine saturation report, you can compare the numbers a percentage of your sites availability to the search engines.

  1. Which pages of your site are showing up in the search engines? Are there sections of your site that aren’t showing up? Once you know what the search engines see, you will know the pages that need action to get them included.

  1. How are your competitors performing in search engines? If they are have high search engine saturation numbers, you can look at their sites and analyze what they are doing right.

How do search engines index sites? July 7, 2008

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The first step in the indexing process is discovery. A search engine has to know the pages exist. Search engines generally learn about pages from following links, and this process works great. If you have new pages, ensure relevant sites link to them, and provide links to them from within your site. For instance, if you have a blog for your business, you could provide a link from your main site to the latest blog post. You can also let search engines know about the pages of your site by submitting a Sitemap file. Google, Yahoo!, and Microsoft all support the Sitemaps protocol and if you have a blog, it couldn’t be easier! Simply submit your blog’s RSS feed. Each time you update your blog and your RSS feed is updated, the search engines can extract the URL of the latest post. This ensures search engines know about the updates right away.

Once a search engine knows about the pages, it has to be able to access those pages. You can use the crawl errors reports in webmaster tools to see if we’re having any trouble crawling your site. These reports show you exactly what pages we couldn’t crawl, when we tried to crawl them, and what the error was.

Once we access the pages, we extract the content. You want to make sure that what your page is about is represented by text. What does the page look like with Javascript, Flash, and images turned off in the browser? Use ALT text and descriptive filenames for images. For instance, if your company name is in a graphic, the ALT text should be the company name rather than “logo“. Put text in HTML rather than in Flash or images. This not only helps search engines like google index your content, but also makes your site more accessible to visitors with mobile browsers, screen readers, or older browsers.